A while back, they asked kids under 10 what the icon for call on the smartphone or Skype represented and most of them had no idea. Several kids remembered seeing this item on an old phone they found in their parents’ basement. In just few decades, children probably won’t be able to grasp the concept of the television as it was in our youth. This, however, doesn’t mean that there will no longer be television or TV shows, only that they will evolve under the influence of the internet. Here are a few reasons why.
The Downfall of Millennial TV Channels
Every single channel has its target audience. Same as Fox targets republicans and Cartoon Network has kids for their audience, there are some channels that were meant specifically for millennials. Unfortunately, this turned out to be a bad business move since, as it appears, millennials no longer watch TV, at least not on the TV. This made a myriad millennial TV channels shut down. Those who decided to remain in the game were forced to migrate into digital environment.
TV Shows Are on Streaming Services
Sure, it is easy to point fingers in blame, but, sometimes, you have to look truth in the eye. The reason why the television lost to the internet is the same as the reason why it triumphed over the radio – it had something new to offer. Waiting for a full week to watch the next episode of Friends that finished airing 12 years ago today seems simply ridiculous. Why undergo all this trouble when you can simply binge watch it over a few weeks. All you need is a computer or a smart TV, a Netflix account and any of Telstra broadband plans.
Ads Instead of Commercials
Sure, there are still those who doubt that the internet could ever replace television, by claiming that it is impossible to use commercials in the same way on the internet. However, online ads can be equally effective. It’s true that a lot of people these days use ad blocker, but then again, those are probably the same people who would switch the channel during the commercials.
On the other hand, while the appeals of TV show hosts to keep watching the commercials have never been quite effective, online platforms have a lot of tricks up their sleeves, from planting unskippable ads to refusing to give access to those who used this plugin. Others tried with a frank approach by urging their users to disable adblock since ads are their only source of income. Finally, a browser game agar.io gave a faster movement to players who paused their adblock.
Apps to Replace Programs
Finally, instead of TV programs, people can just download applications they think they need. If one is interested in watching movies and TV shows, they can simply get a Netflix or an HBO app and enjoy top-quality television. Those who love musical and sports events can look for their options on this front, while people most interested in documentaries can always turn to platforms like SundanceNow Doc Club.
While not leaving out any of the features television used to offer, the internet gives their users a lot more freedom and a lot more choice. This freedom consists of completely customizing and managing content they watch and access. For this very reason, a lot of people around the globe rightfully claim that the internet is the future of television.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.