Each Internet marketer has his or her own rules. Some people like simple ways, some like unique and reckless ones, while others often implement emotional marketing strategies. At any rate, there are still some common principles every digital marketer has to follow.
Let’s have a look at these following 10 essential rules, which have been approved by every successful marketer, to know how to be successful in your marketing job.
1. Understand your products and potential customers
The first and most important rule is to understand everything related to your products or services. It is compulsory. From the beginning of a campaign, you need to know what you are selling, who your potential customers are, what your market segments are, and so on. This way, you will know how to access your buyers and introduce your commodities to them.
2. Understand the market
Having an overview of the industry and market you are working on (including market segments, demographics, regions, etc.) is required to be thriving in marketing. It is because customers’ needs, hobbies, and requirements differ from one segment to another.
Good research will help you clarify their demands and establish suitable strategies basing on real information.
3. Define your goals clearly
All marketing strategies must ensure a good return on investment (ROI). If not, it is time-consuming and money-wasting to invest in them.
Your goal in a marketing plan should include sales, conversion rate, visibility, and so on. Identify what you want to achieve and figure out your predictable metrics. You also need to strictly follow your plan and adjust it, if necessary, to ensure the implementation of your projects.
4. Never sell your products
One of the key factors to sell your products is “never sell them.” Why? Your purchasers are not concerned about what you are selling, they only care for how you serve their needs and solve their problems. Please do not show that you are a good salesperson, let your customers know you are a server who will provide them with every essential in their daily lives.
5. Follow 80/20 rule
Marketing is costly; therefore, many companies see their marketing departments “money-burning machines” (except for B2C companies, where the main task of marketing is to generate revenue).
It is vital to concentrate on analyzing data from BCG (Boston Consulting Group) matrix – a theory built to help businesses navigate the development of their market shares by putting product lists into 4 groups and determining the products’ position in the market to decide on whether or not to invest in them.
Spend 80% of your time and money on products with maximum ROI and 20% of them working on new techniques, strategies, and marketing tools.
6. Analyze marketing strategies regularly
Analyzing your marketing efforts and their impacts on your business should be considered a daily task of each Internet marketer.
This will help to avoid mistakes while implementing a marketing procedure. It also ensures you smooth communications and lets you know how your customers respond to your messages. When you apprehend this information obviously, you will have a higher chance of success.
There are no strategies that fit all kinds of customers. Make sure you know your customer journey clearly and what your potential customers are in need of.
This is no longer a great challenge in the age of information technology. Using automatic marketing software will help you to identify your clients’ needs and even their shopping habits in a quick and easy way. Basing on this information, you should personalize your marketing strategies to satisfy them to increase your revenue.
8. Be open-minded to every response
A digital marketer should be patient when answering customers’ questions. He should know when to continue or stop a conversation. However, always be open to feedback, it will make your services better and better.
Collecting customers’ comments on social networks is also important to know what is in your buyers’ minds. This way, you can adjust your approaches to reduce negative feelings and encourage positive ones.
9. Advertise on various marketing channels
When your articles or videos are high-qualified in terms of content, images, sound, etc., you will gradually build a loyal customer base. They will share and discuss your services on large social networking sites such as Facebook, Twitter, YouTube, and so on. These shares and discussions will contribute to increasing your rank on search engines such as Google or Bing. Once you have a good Google rank, you will attract more dormant clients when they search for information on the Internet.
10. Use celebrities
Spend time creating relationships with stars who may have a big influence on your products. If these well-known people are interested in your company’s merchandise, connect and build good relationships with them as soon as possible. They will help you to advertise by appearing on your advertisement or sharing it on their social channels. As a result, a large number of people will get access to your products, and you will have a significant number of inherent customers.
However, the celebrity you choose should be the one famous among your prospective patron; or else, you will receive no good results.
Above, we have introduced to you the top 10 essential rules of a successful Internet marketer. Remember to always be broad-minded, even when you are advertising on multiple channels. On social networks, you cannot expect others to share and discuss your services and products if you give them no good reason to do so. You should also spend time reading, discussing, and sharing other people’s content and ideas, you will learn from this activity.
Apart from developing strategic internet marketing plans, you should pay attention to your products and service quality. If your plans are great, but your products are low-qualified, your customers will leave after only one time of purchasing. Therefore, it is best to developing tactical PR and marketing programs in parallel with providing wonderful products and services to widen your loyal customer base.